As of my last knowledge update in January 2022, Google AdWords has been rebranded as Google Ads. If there have been any changes or updates since then, I recommend checking the official Google Ads documentation or website for the most current information.
To learn Google Ads, you can consider the following courses and resources:
- Google Skillshop: Google Skillshop provides free training on various Google products, including Google Ads. You can access it at Google Skillshop.
- Google Ads Help Center: The Google Ads Help Center offers a wealth of resources, guides, and tutorials to help you understand and use Google Ads effectively.
- Google Ads Certification: Google offers a certification program for Google Ads, which includes exams on different aspects of Google Ads. Earning the certification can enhance your credibility. You can find more information on the Google Ads Certification page.
- Online Learning Platforms: Platforms like Coursera, Udemy, and LinkedIn Learning often have courses on Google Ads. Search for courses related to Google Ads on these platforms and read reviews to find high-quality options.
- Books and Blogs: There are several books and blogs written by experts in digital marketing that cover Google Ads. Look for resources that provide both theoretical knowledge and practical tips.
Remember to verify the content of any course or resource to ensure it is up-to-date, as digital marketing platforms frequently undergo changes. Additionally, hands-on experience is crucial, so consider setting up your own Google Ads campaigns or working on real-world projects to apply your knowledge.
Always check for the latest information and updates on Google Ads directly from Google’s official resources.